Your website content can help increase your organic SEO outreach instead of focusing on buying adwords. Less than 4% of consumers ever click on SEM ads that are posted online in search engines. Written articles help in creating more traffic to you and your shop since you will be more relevant against other competitors who are not acknowledging the importance of it.
Ecommerce has become so readily available for anyone to be a part of thanks to websites like Shopify and Oberlo most recently. Their seo organic reach is massive thanks to the amount of content they provide on a consistent basis. Why not be a player in their game?